Skateboard * | Satori Wheels

Satori Was Founded In 1998 With The Intention Of Bringing A Positive And Sustainable Perspective To Skateboarding. The Word “Satori” Comes From Japanese Buddhism And Means “Pure Awareness”, “Instantaneous Enlightenment”, A State Of Consciousness. Co-Founder, Craig Nejedly, Had Been Reading A Book By Dan Millman Called The “Way Of The Peaceful Warrior” When Fellow Co-Founder Called Him Up With The Idea To Start A Wheel Company. Instantly, Craig Said Let’S Name The Company Satori!! And The Rest Is History. Satori Describes That Magic Moment In Skateboarding When You Pop Your Tail To Do A Trick And At That Moment, From Mindless Action To Rolling Away, Is That Blissful State Of Satori. Nothing Feels Better Than Rolling Away From A Hard Trick! You Have To Let All The Thoughts Go And Just Do The Trick! That Is Satori Movement~